Menugo
Boosting Efficiency and Guest Experience Through Digital Menu & Checkout Optimization
Smart Dining Solutions
Transforming Dining Operations with MenuGo
Boosting Efficiency and Guest Experience Through Digital Menu & Checkout Optimization
[Project Overview]
MenuGo is an all-in-one platform that streamlines dining operations with digital menus, contactless orders, checkout, and loyalty programs—empowering businesses to boost revenue, improve service, and cut costs with smart insights.
Restaurants, cafes, and hotels often struggle with manual, error-prone order-taking processes, long checkout times with confusing payment flows, and poorly optimized digital menus on mobile devices. In addition, the lack of real-time insights into customer behavior and sales trends leads to lost revenue, customer frustration, and operational inefficiencies.
[Problem Statement]
Restaurants, cafes, and hotels often struggle with manual, error-prone order-taking processes, long checkout times with confusing payment flows, and poorly optimized digital menus on mobile devices. In addition, the lack of real-time insights into customer behavior and sales trends leads to lost revenue, customer frustration, and operational inefficiencies.
[Industry]
Smart Dining Solutions
[My Role]
Senior Product Designer
[Platforms]
Desktop and Android
[Timeline]
January 2024- March 2024
[Persona]
Jhon Roberts
Hospitality Manager
As a hospitality operator, I want a single system that makes ordering, payment, and loyalty simple for staff and customers—plus dashboard insights so I can make smarter decisions.
Age: 36
Location: Dubai- UAE
Tech Proficiency: Moderate
Gender: Male
[Goal]
Improve guest experience (fast, mobile-friendly ordering + checkout).
Grow customer loyalty and repeat visits.
Streamline backend operations with Gain visibility into business metrics.
[Frustrations]
Managing multiple platforms and systems.
Slow updates to menus during busy hours.
Checkout friction causing abandoned orders and unclear data, no insights into what drives sales.
[Process]
[Outcome]
~30% uplift in checkout completion rates.
~40% reduction in time spent updating menus.
25% higher loyalty program engagement when integrated into the ordering process.
[Key Learnings]