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Talntera

+63% adoption of the Interviews Module among clients who previously avoided it.

HR Tech / ATS / SaaS

Talentera: Transforming Recruitment Workflows for Measurable Impact

+63% Interviews Module Adoption | +30% Sub-User Engagement | Faster Time-to-Hire

[Project Overview]

Redesigned the Offer Letter and Interview modules to simplify workflows, integrate calendars, and improve communication, resulting in +63% adoption and +30% sub-user engagement.



[Problem Statement]

Users struggled with confusing recruitment workflows, missing integrations, and limited customization in the Offer Letter and Interview modules, leading to frustration, errors, and low feature adoption.


[Industry]

HR Tech / ATS / SaaS

[My Role]

Lead Designer

[Platforms]

A web-based SaaS platform

[Timeline]

1 Month

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[Persona]

man in black button-up shirt
Zaid Ghanem

Hiring Manager

I just want the recruitment process to be quick and painless—no surprises or unnecessary steps!”

Age: 31

Location: Dubai, UAE

Tech Proficiency: Moderate

Gender: Male

[Goal]

Streamline recruitment workflows – manage candidates, interviews, and offers efficiently.

Quickly identify top talent – leverage powerful search, filters, and candidate profiles.

Coordinate with HR and recruiters – ensure smooth communication and approvals.

[Frustrations]

Confusing or non-intuitive workflows in Offer Letter and Interview modules.

Difficulty tracking candidate progress and scheduling interviews efficiently.

Sorting through a large volume of resumes without effective filtering tools.

[Process]

[01] User Research

Conducted 15 user interviews with Hiring Managers, HR Partners, and Recruiters to understand frustrations, needs, and preferences.

Analyzed user behavior using analytics tools to identify bottlenecks and opportunities for improvement.

Benchmarked Talentera against competitors to identify best practices and opportunities for improving recruitment workflows, Offer Letter, and Interview modules.

[01] User Research

Conducted 15 user interviews with Hiring Managers, HR Partners, and Recruiters to understand frustrations, needs, and preferences.

Analyzed user behavior using analytics tools to identify bottlenecks and opportunities for improvement.

Benchmarked Talentera against competitors to identify best practices and opportunities for improving recruitment workflows, Offer Letter, and Interview modules.

[01] User Research

Conducted 15 user interviews with Hiring Managers, HR Partners, and Recruiters to understand frustrations, needs, and preferences.

Analyzed user behavior using analytics tools to identify bottlenecks and opportunities for improvement.

Benchmarked Talentera against competitors to identify best practices and opportunities for improving recruitment workflows, Offer Letter, and Interview modules.

[02] Insights

Users struggled with confusing workflows and missing key actions in Offer Letter and Interview modules.

Scheduling interviews was time-consuming due to lack of unified calendars and integrations (Google, Outlook, Zoom).

Teams needed a centralized platform for collaboration and clear communication to improve efficiency and candidate experience.

[02] Insights

Users struggled with confusing workflows and missing key actions in Offer Letter and Interview modules.

Scheduling interviews was time-consuming due to lack of unified calendars and integrations (Google, Outlook, Zoom).

Teams needed a centralized platform for collaboration and clear communication to improve efficiency and candidate experience.

[02] Insights

Users struggled with confusing workflows and missing key actions in Offer Letter and Interview modules.

Scheduling interviews was time-consuming due to lack of unified calendars and integrations (Google, Outlook, Zoom).

Teams needed a centralized platform for collaboration and clear communication to improve efficiency and candidate experience.

[03 Design Solution]

Offer Letters: Added key actions and reorganized content for clarity and efficiency.

Interview Scheduling: Unified calendar view with Google, Outlook, Zoom integrations.

Simplified Workflows: Reduced steps for invitations and approvals with configurable templates.

[03 Design Solution]

Offer Letters: Added key actions and reorganized content for clarity and efficiency.

Interview Scheduling: Unified calendar view with Google, Outlook, Zoom integrations.

Simplified Workflows: Reduced steps for invitations and approvals with configurable templates.

[03 Design Solution]

Offer Letters: Added key actions and reorganized content for clarity and efficiency.

Interview Scheduling: Unified calendar view with Google, Outlook, Zoom integrations.

Simplified Workflows: Reduced steps for invitations and approvals with configurable templates.

[04] Testing & Iteration

Tested workflows with users and refined the Offer Letter & Interview modules based on feedback.

Improved clarity, notifications, and error messages for a smoother experience.

Optimized mobile and calendar interactions for faster, more intuitive scheduling.

[04] Testing & Iteration

Tested workflows with users and refined the Offer Letter & Interview modules based on feedback.

Improved clarity, notifications, and error messages for a smoother experience.

Optimized mobile and calendar interactions for faster, more intuitive scheduling.

[04] Testing & Iteration

Tested workflows with users and refined the Offer Letter & Interview modules based on feedback.

Improved clarity, notifications, and error messages for a smoother experience.

Optimized mobile and calendar interactions for faster, more intuitive scheduling.

[Outcome]

+63% adoption of the Interviews Module among previously inactive clients.
+30% increase in sub-user engagement, enhancing team collaboration.
Faster recruitment workflows, reducing time-to-hire and improving candidate experience.

[Key Learnings]

User-centered design matters

Understanding workflows and frustrations is crucial to drive adoption and satisfaction.

User-centered design matters

Understanding workflows and frustrations is crucial to drive adoption and satisfaction.

User-centered design matters

Understanding workflows and frustrations is crucial to drive adoption and satisfaction.

Integration improves efficiency

Connecting with calendars and communication tools significantly reduces manual work.

Integration improves efficiency

Connecting with calendars and communication tools significantly reduces manual work.

Integration improves efficiency

Connecting with calendars and communication tools significantly reduces manual work.

Simplification drives engagement

Streamlined workflows, clear messaging, and intuitive interfaces increase usage and reduce errors.

Simplification drives engagement

Streamlined workflows, clear messaging, and intuitive interfaces increase usage and reduce errors.

Simplification drives engagement

Streamlined workflows, clear messaging, and intuitive interfaces increase usage and reduce errors.

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